한국품질경영학회:학술대회논문집 (Proceedings of the Korean Society for Quality Management Conference)
- 한국품질경영학회 1998년도 The 12th Asia Quality Management Symposium* Total Quality Management for Restoring Competitiveness
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- Pages.31-36
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- 1998
Quality Attributes of Winning Products in the Korean Market
- Son Eun-Il (Dept. of Industrial Engineering, Chinju Junior College) ;
- Park Young-Taek (Dept. of Industrial Engineering, Sungkyunkwan University)
- 발행 : 1998.11.01
초록
250 winning products from 1985 to 1997 in the Korean market were examined in order to find that what kind of product attributes have been major determinants of commercial success in the market. The major determinants are different with product categories. For example, function has been the most important determinant in electric home appliances, while portability has been the most important in telecommunication products. The results will be a cue to the future direction of new product development.
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