Proceedings of the Korea Database Society Conference (한국데이타베이스학회:학술대회논문집)

Korea Data Strategy Society (한국데이터전략학회)
권호 표지

The Multimedia Press System - A Database System for Archiving, Electronic Press-Clipping and the Analysis of Print-, Online-, Radio- and TV-Media

  • Schohl, Wolfgang (Information Science and Media at the Department of Information and Documentation of the Fachhochschule Darmstadt)
  • Published : 1997.10.01
Download PDF
⟨ Previous Next ⟩

Abstract

The Multimedia Press System is an integrated tool for electronic archiving and evaluating articles and documents from all types of media. It may be used by the following departments of a company, a government agency or other organisations in their work with the media and publications: 1. press and/or public relations 2. information and/or documentation 3. internal relations 4. investor relations 5. marketing and advertising 6. economics. It may also be used in 7. independent agencies for public relations and advertising and in 8. media-archives of publishing houses and broadcasting stations.(omitted)

Keywords