FUTURE BROADCASTING SERVICES AND MULTIMEDIA TECHNOLOGIES IN ISDB

Although digitalization of broadcast waves is extending the multichannel programming capabilities of broadcasting, it does not fully exploit the potentiality of the digital evolution in broadcasting. ISDB has been put forth as second-generation digital broadcasting which offers a basis for a universal service in the future multimedia environment, and opens many new possibilities for services and their use. The paper is divided into three parts: A vision of the future of broadcasting, Evolution towards ISDB - integrated Services Television, and Technology development.