대한가정학회:학술대회논문집 (Proceedings of KHEA Conference)
- 대한가정학회 1997년도 Program & Abstracts * The 7th Korea-Japan Home Economics Joint Syposium
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- Pages.47-47
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- 1997
THE EFFECT OF INTRINSIC ATTRIBUTES, BRAND NAME, AND PRICE ON APPAREL PRODUCT EVALUATION OF KOREAN SHOPPERS
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- Kim, Jai-Ok (Dept. of Consumer & Human Development, Ewha Woman's University) ;
- Moon, Soak-Jae (Dept. Household Management, KeiMyung University)
- 발행 : 1997.07.01