한국산업정보학회:학술대회논문집 (Proceedings of the Korea Society for Industrial Systems Conference)
- 한국산업정보학회 1996년도 추계 학술 발표회 발표논문집
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- Pages.110-123
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- 1996
Multimedia : Technology Push vs. Customer Pull
초록
Misunderstanding of multimedia in the computer industry , the confusion of consumers, and the lack of understanding of technology in the human context provide an impetus for examining and speculating on the future of multimedia. "What can a multimedia technology do?" is not a sufficient question for consumers until we add " for whom" . Both how the relevant technology is likely to develop and how human choices would be made are examined with a focus on historical trend in media technology adoption.
키워드