• Title, Summary, Keyword: digital diplomacy

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Digital Diplomacy via Social Networks: A Cross-National Analysis of Governmental Usage of Facebook and Twitter for Digital Engagement

  • Ittefaq, Muhammad
    • Journal of Contemporary Eastern Asia
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    • v.18 no.1
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    • pp.49-69
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    • 2019
  • Over the last couple of years, digital diplomacy has become a fascinating area of research among Mass Communication, Peace and Conflict Studies, and International Affairs scholars. Social media and new technology open up new avenues for governments, individuals, and organizations to engage with foreign audiences. However, developing countries' governments are still lacking in the realization of the potential of social media. This study aims to analyze the usage of social media (Facebook & Twitter) by the two biggest countries in South Asia (Pakistan and India). I selected 10 government officials' social media accounts including prime ministers', national press offices', military public relations offices', public diplomacy divisions', and ministries of foreign offices' profiles. The study relies on quantitative content analysis and a comparative research approach. The total number of analyzed Twitter tweets (n=1,015) and Facebook posts (n=1,005) include 10 accounts, five from each country. In light of Kent and Taylor's (1998) dialogic communication framework, the results indicate that no digital engagement and dialogue occurs between government departments and the public through social networking sites. Government departments do not engage with local or foreign audiences through digital media. When comparing both countries, results reveal that India has more institutionalized and organized digital diplomacy. In terms of departmental use of social media, the digital diplomacy division and foreign office of India is more active than other government departments in that nation. Meanwhile, Pakistan's military public relations office and press office is more active than its other government departments. In conclusion, both countries realize the potential of social media in digital diplomacy, but still lack engagement with foreign audiences.

The Paradox of Public Diplomacy on the Web: An Empirical Analysis on Interactivity and Narratives of Nation-States' Ministry of Foreign Affairs Web Sites

  • Lee, Hyung Min;Wang, Kevin Y.;Hong, Yejin
    • International Journal of Contents
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    • v.11 no.3
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    • pp.24-33
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    • 2015
  • Against the backdrop of Habermas' theory of communicative action, we empirically analyzed the level of interactivity and narratives offered in nation-states' ministry of foreign affairs Web sites. A multiple regression analysis was performed in an attempt to identify factors affecting the level of interactivity in such Web sites. Findings revealed that the level of economic development is the sole significant factor in regards to the level of interactivity. Further, self-interested, goal-directed, and strategic purposes behind the allegedly transparent, engaging, and interactive public diplomacy were evidenced through a critical analysis of the objectives, key issues, and target publics addressed and highlighted in the public diplomacy narratives on the Web. The results suggested a possible digital divide in the interactive adoption of Web public diplomacy as well as strategic motives and interests embedded in the public diplomacy communication on the Web. This study helps increase our understanding of the paradox of public diplomacy in the digital age.

Policy Implications of Global Governance through Public Diplomacy Activities (공공외교활동을 통해 본 글로벌거버넌스의 정책적 함의)

  • Kim, Young Mi
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.139-144
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    • 2020
  • While networks of many countries around the world are actively connected with the establishment of ICT-based infrastructure, diplomatic activities are also evolving into various diplomatic forms that are different from traditional diplomacy before. In particular, in the process, public diplomacy activities that focus on subjects other than the government and new diplomatic areas are accelerating. This study identifies the current state of public diplomacy that has emerged as a representative type of new diplomatic style and derives policy implications for the revitalization of global governance. The analysis was attempted based on data generated mainly on the main contents of various diplomatic activities by each entity, and the future direction of public diplomacy was sought. In particular, the subject of diplomacy is becoming more diverse, and most of all, various activities are being carried out based on the world stage due to changes in diplomatic means. Most of all, they understood that all the people are playing the role of private diplomacy, and that the roles and capabilities of local governments are becoming stronger. Global governance needs to be built to revitalize public diplomacy, and support policies need to be continued by expanding the role of public diplomacy and various topics.

A Study on the Reports of Korean and Chinese Newspapers on Public Diplomacy Issues (한·중 언론의 공공외교 이슈에 관한 보도 연구 - AIIB 보도를 중심으로)

  • Cho, Youngkwon;Na, Misu
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.1-18
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    • 2016
  • This study analyzed the reports of Korean and Chinese newspapers on the foundation of AIIB from the viewpoint of public diplomacy. The results showed that Chinese newspapers reported the government's statements and opinions and played as a means of conforming to the purposes of public diplomacy. Chinese newspapers employed the media paradigm of Instrumentalism among three paradigms of public diplomacy, which was due to ownership structure of the press. In the case of Korean Newspapers, they adopted paradigms of culturalism and professionalism. However, they verged to culturalism in terms of lack of discourse struggle due to few in-depth reports of the effects of national economy of AIIB.

Media Diplomacy in the Time of Digital Revolution: A Case Study about 24 Hour English News Channel's Dealing with Libya Crisis in 2011 (리비아 사태와 글로벌 정보전쟁: 24시간 영어뉴스 채널을 통해서 본 미디어 외교의 현장)

  • Kim, Sung-Hae;You, Yong-Min;Kim, Jae-Hyun;Choi, Hye-Min
    • Korean journal of communication and information
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    • v.56
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    • pp.86-116
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    • 2011
  • Recently, media diplomacy takes on a substantial role in information war not only in setting global agenda but also in delivering their favored views and frames. Focusing on its crucial impact, this study attempts to investigate empirically the relationship between national prestigious media's news coverage and it's own foreign policy particularly about the 2011 Libya conflict. The total of 530 news articles in such 24 hour English news channels as BBC World, Cnn International, Russia Today, France24, Al Jazeera English and Deusche Welle were analyzed for this study. The analyses reveal that Libya coverages of those news channels are entirely constructed in the context of the foreign policy. To put it concretely, there was the undeniable level of differences in terms of quoting relevant sources, viewpoints, attitudes and frames for the pursuit of media diplomacy helped by high quality journalism. The authors argue in this regard that protecting information sovereignty should be urgently discussed even in the time of digital revolution. To launch 24-hour English news channel like 'Korea 24' would be a possible strategy for influencing global agenda and perspective in way of supporting national interests.

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The Propagation and Construction of China's National Image in $21^{st}$ Century (21세기 중국 국가이미지의 형성과 전파)

  • Wang, Weimint;Cui, Yan
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.47-58
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    • 2011
  • As China's international status is more and more uplifted, the active shaping and effective propagation of China's national image has been regarded as an important means to demonstrate China's soft power, demolish the so-called "China Threat Theory", and compete for China's share in international discourse power. This article first makes a discussion on the fundamental concepts and related theories of national image, and then explores the precise positioning of China's image as "a responsible power" and the connotation that should be contained in this image. Finally, this article presents a tactic of "complex propagation" for the shaping of China's national image, which includes the propagation by new media and advertisement, the marketing of international sport games and other international events, public diplomacy and public relations tactics.

The study for process of development in publishing of Ryuseo (유서편찬(類書編纂)의 전개양상(展開樣相) 고찰(考察))

  • Lee, Chang-Kyeong
    • MUNHWAJAE Korean Journal of Cultural Heritage Studies
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    • v.35
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    • pp.220-235
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    • 2002
  • Ryuseo(類書) is a type of traditional books and seems like today's encyclopedia. For compilation of this book, the contents with good ideas and the improvement in method of editing are very important. The process of development, basic form, reception and transformation, the method of succession in today were investigated with the traditional Ryuseo through this study. In Korea, the publishing of this book in the beginning was just republishing of Chinese Ryuseo. During the reign of king Sunjo of Chosun dynasty, Ryuseo for Korean, "Daedongeunbugunok(大東韻府群玉)" was published. Also the basic form of Ryuseo had to be changed in this period. Kimyuk increased practical use of this book by summarizing "Samunryuchui(事文類聚)". The first complete Korean Ryuseo was "Kosachalyo(故事撮要)" that was published in 1554, king Myungjong. In the book was included contents about diplomacy and daily life by Eosukkwun. In 1771, king Youngjo, "Kosashinseo(故事新書)" was published. It had more information about actual life than Kosachalyo. Ryuseo should be considered with two things when it is read by modern readers. One is the development of material for study and another is to ensure the readers. So Ryuseo could be a good basic material for developing contents of internet. Reproduction of this book by new one should be considered with increasing its function. Because reforming classical material by digital one is necessary for daily life in today.

An Evaluation Study for APEC International Cooperation Projects : Focusing on the Perception of Participants (APEC 국제교육협력사업에 대한 성과평가 연구: 국제교육활동 참여자들의 인식을 중심으로)

  • Jang, Deok-Ho;Cha, Jungchan;Lee, Jeong-youn;Paik, Sunhee
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.9-19
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    • 2019
  • This study conducted the international evaluation of the APEC educational cooperation projects initiated by the Korean government and drew out strategies and tasks for their sustainable implementation. To this end, eight projects implemented by the Institute of APEC Collaborative Education were selected for the evaluation which examined participants' awareness of and the degree of participation in the eight projects as well as contribution to the intended outcomes of the projects. An online survey was conducted to participants of the eight projects and 283 experts and participants from 18 economies responded. The descriptive analysis found that the participants of ALCoB Cooperation Project reported the most positive perception of the awareness while the participants of the ALCoB Internet Volunteers showed the lowest degree of participation in and contribution to the intended outcomes of the project. Based on the results, several suggestions for further progress in Korea's APEC educational cooperation were made.